Is a crisis a good time to start or change a business?

Market disruptions created by crises open up new competitive spaces for small companies

The world economy today, in 2020, is just past the bottom of one of the worst recessions in recent history, driven by the global pandemic. Crisis like these are likely to be turning points in history, it is worth considering the question above for a minute – is an economic crisis a good or bad time to start or pivot a business? I believe such a time of crisis is the one of the best times to start or pivot a business. Find out why, and how to come up with a great idea for a new business or to pivot an existing business, in this free course.

Come up with the next big idea

Learn how to generate and evaluate new business ideas in this free course

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • About the instructor

    • Connecting to my network

    • About Expara

    • Before we begin...

    • Reading: Can entrepreneurship be taught?

    • Starting Up During A Downturn

    • Reading: Is an economic crisis a good time to start or pivot a business?

    • Reading list for entrepreneurs

  • 2

    Understanding risk and return

    • What is the relationship between risk and return?

    • Risk and return

    • Reading: Risk and return

  • 3

    Welcome to start-up world

    • What is an entrepreneur?

    • What is an entreprenur?

    • Reading - Two types of entrepreneurs

    • What is a scalable business?

    • What is a scalable business?

    • How to build a scalable business?

    • Why become an entrepreneur?

    • Why become an entrepreneur?

    • Reading - What makes a successful entrepreneur?

    • Reading - Should I work first of just start a company?

    • Reading - Why entrepreneurship

    • Reading - How important is luck in entrepreneurial success?

    • Obstacles to entrepreneurship

  • 4

    This could be you

    • This could be you

    • This could be you

  • 5

    Generating innovative business ideas during a crisis

    • What is innovation?

    • Defining innovation

    • Value proposition

    • Innovation and value proposition questions to ask

    • Reading - Innovation and value proposition

    • Reading - Pain and demand (How does pain drive demand)

    • Sustainable Competitive Advantage (Market Leaders, Dinosaurs, and Small Mammals)

    • Reading: Market leaders dinosaurs small mammals and asteroids

  • 6

    Next steps: Upload your idea

    • How to register on Expara Innovation Engine

    • How to upload your idea to Expara Innovation Engine