Idea to Investment
Identifying and evaluating investable business ideas. Evaluate real start-ups for investment.
Evaluate a real start-up investment opportunity
The course is structured as an experiential learning simulation in which each participant will play the role of a venture capital investor identifying and evaluating for investment real-world start-up companies. Participants will be hands-on and will be equipped with a toolkit that they can immediately apply beyond the course. In addition to the start-ups featured in the course, we will evaluate together one real start-up of their choice for investment.
3 hours of live interactive sessions with Expara CEO Douglas Abrams
A custom investment recommendation of one start-up of your choice
32 videos - 4 hours of viewing and 65 original articles for reading
Video presentations and slide decks of real start-ups
Interactive opportunity identification case-study with detailed feedback
Access to Expara's network of more than 2,000 venture investors
Pro-forma Valuation Excel Model for start-ups
Start-up evaluation checklist and term sheet template
Expara Academy Certificate of Course Completion
A message from the instructor
About the instructor
Connecting to my network
READ FIRST: How to complete the course
About Expara
Reading list for investors
What is the relationship between risk and return?
Risk and return
Why fear risk?
Risk and return - Small versus scalable business
Reading: Risk and return
Reading - Two types of entrepreneurs
Reading - Fear and failure
Welcome to venture capital world
Highest returning asset class
VC is the highest returning asset class
VC improves portfolio diversification
Reading - Why do investors invest in VC funds?
Reading - Top VC fund managers can consistently outperform
Why VC now
Why venture capital now
Reading - Is moores law over?
Reading - Amaras law
Scalable or lifestyle business?
Why should startups raise investment
Reading - Why do start-ups raise money?
Scalable or lifestyle business?
Which form of funding is best?
How to fund growth
Reading - What is the best form of funding for a start up
Reading - What is the difference between debt and equity?
Reading - Only a moron starts a business with a loan
What kind of companies do VCs invest in?
How do VCs make money?
Which one is more scalable- product or service?
What sectors do VCs invest?
What kind of companies generate high returns?
Reading - What is the optimal time to enter a market?
Reading - What do VCs invest in?
Reading - Which scales better?
Reading - Good business vs good investment
The investor’s decision tree
The investor’s decision tree
Key elements for success
Key elements for success
Reading - Product market fit or team
Reading - Three most important factors
Reading - Key elements of success
Download: Business plan outline and checklist
Communicating with investors
Investor and start up communication
Reading - How to connect with investors
Defining innovation
Innovation and value proposition questions to ask
Why invest in innovators
Reading - Innovation and value proposition
Reading - Innovators, imitators and idiots
Reading - Is Grab an innovator or an imitator?
Reading - Pain and demand (How does pain drive demand)
Innovation and value proposition questions to ask
Choose a market favourable to start ups
Market life cycles and structures
Market identification and analysis
Determining who your customers are
Sizing the market
Top-down and bottom-up market sizing
Reading - Sizing the market for a start-up
Market identification and analysis questions to ask
CLV vs CAC
Market positioning
4 Ps
Reading - What are unit economics?
Product differentiation
Marketing strategy questions to ask
Sustainable competitive advantage
Competing with large companies
How startups beat established companies?
Sustainable Competitive Advantage (Market Leaders, Dinosaurs, and Small Mammals)
Creating last mover advantage
Sustainable competitive advantage questions to ask
Reading - Why are you using Whatsapp?
Reading - Why are there only two ride sharing companies in each market?
Reading - First mover disadvantage last mover advantage
Reading - Market leaders dinosaurs small mammals and asteroids
Strategies to create advantage
First mover advantage & last mover advantage
Reading - SCA case study: who was the first mover in personal computers
IP strategy
IP strategy
Reading - Is it possible for someone to steal your start-up idea?
Reading - What are the elements of an IP strategy for start-ups?
Case Study – Opportunity identification
List of presenting start-ups
Advantir Pitch
Anrich3D Pitch
EcoWorth Tech Pitch
Globish Pitch
Let's Plant Meat Pitch
Lumani Pitch
Perception Pitch
Portier Technologies Pitch
Sharent Pitch
System Stone Pitch
Voxy Pitch
Advantir Pitch Deck
Anrich 3D Pitch Deck
EcoWorth Tech Pitch Deck
Globish Pitch Deck
Let's Plant Meet Pitch Deck
Lumani Pitch Deck
Perception Pitch Deck
Portier Pitch Deck
Sharent Pitch Deck
System Stone Pitch Deck
Voxy Pitch Deck
Venture funding downloads
Custom investment recommendation submission